Client Background
GM Digital
I was part of a digital “SWAT team” brought in to help Leo Burnett Detroit become more digitally savvy.
While there, I worked on Buick, Cadillac, Chevy, GMC, GM Certified Service, and various iterations of MyLink.
We worked with GM to engage their consumers on various digital platforms in forward-thinking ways. Everything from digital catalogs, websites, interactive experiences, and the most successful email campaign Chevy had ever run were the orders of the day.
