The merger of three different hospital networks in Arizona, California, and Nevada resulted in the fifth largest health care company in the US.
I worked on more than 40 campaigns over the course of 2½ years, comprised of TV, radio, print, out of home, digital, and events.
In just 12 months, Dignity Health's unaided brand awareness soared from 12% to 51%.
This is a sampling of the work.
Various media in a multi-year integrated campaign.